The Weird Science of Naming New Products (from The New York Times)

Shakespeare was wrong. A rose by any other name may not smell as sweet after all, according to this article in The New York Times.

Would you order and pay top dollar for Patagonian toothfish? How about Chilean sea bass? Would the ubiquitous search engine have become such a household word if it hadn't been called Google?

A fascinating peek at the art and science behind product naming, this article also gives a certain level of validation to word nerds everywhere. It also makes me want to rethink my payment structure. Enjoy.

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